Open AccessThe Effect of Publicity Tones and Involvement Types on Publics’ Perception Changes
Author(s) -
최은비,
Hyo Sook Kim
Publication year - 2011
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2011.15.1.135
Subject(s) - publicity , publics , perception , psychology , social psychology , advertising , political science , business , marketing , neuroscience , politics , law