Open AccessPublics’ Responses to Negative Publicity The Role of three Types of Involvement
Author(s) -
김효숙
Publication year - 2010
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.4.5
Subject(s) - publicity , publics , business , advertising , social psychology , psychology , marketing , political science , politics , law