Open AccessThe Effects of Corporate Issue Advertising Based on Its Timing and Consumers’ Issue Involvement
Author(s) -
Chung-Hyun Kim,
Jae-Soo Cho,
이혜경
Publication year - 2010
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.2.54
Subject(s) - advertising , business , marketing