Open AccessThe Effects of the Company’s Reaction to the Consumer’s Complaint on the Preference of Online Brand Community and Brand Loyalty
Author(s) -
김정현,
이명천,
김시래
Publication year - 2010
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.2.28
Subject(s) - brand loyalty , complaint , advertising , business , brand management , brand community , brand extension , loyalty , preference , marketing , brand preference , brand awareness , economics , microeconomics , political science , law
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