Open AccessThe Effects of the Company’s Reaction to the Consumer’s Complaint on the Preference of Online Brand Community and Brand Loyalty
Author(s) -
Jung-Hyun Kim,
Myoung Chun Lee,
김시래
Publication year - 2010
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.2.28
Subject(s) - brand loyalty , complaint , advertising , business , brand management , brand community , brand extension , loyalty , preference , marketing , brand preference , brand awareness , economics , microeconomics , political science , law