Open AccessThe Effects of Local People’s Perception about Corporate Association with Their Region and Their Local Concern on Corporate Image, Customer Loyalty, and Brand Attitude
Author(s) -
Sooyoung Cho,
Jisuk Bae,
권구민
Publication year - 2010
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.2.145
Subject(s) - perception , loyalty , association (psychology) , brand loyalty , business , advertising , marketing , loyalty business model , psychology , service (business) , service quality , neuroscience , psychotherapist