Open AccessKorean Nationalism and Effects of Patriotic Marketing Focusing on Persuasive Effects of Advertising Using FIFA World Cup Images and Cheering Messages for South Korean and North Korean Soccer Teams
Author(s) -
Kyoo-Hoon Han
Publication year - 2010
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2010.14.1.56
Subject(s) - advertising , nationalism , political science , business , law , politics