Open AccessSuitability Study on Media Message Mix for Advertising Synergy Maximization
Author(s) -
이우철,
Gho Kim
Publication year - 2009
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2009.13.2.70
Subject(s) - advertising , business , marketing mix , computer science , marketing