Open AccessA Co-orientation Model Based Comparison of the Evaluation of PR Firms' Professionalism between the In-house PR Officers and the Account Executives of PR Firm
Author(s) -
Bong-Chul Kim,
Sangpil Han,
김미라
Publication year - 2009
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2009.13.2.38
Subject(s) - business , orientation (vector space) , psychology , marketing , management , economics , mathematics , geometry