Open AccessThe State and Trend of IMC Research in Four Premier Advertising Journals: from 1993 to 2008
Author(s) -
Kang Kyoung Soo
Publication year - 2009
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2009.13.2.167
Subject(s) - advertising , state (computer science) , business , marketing , political science , computer science , algorithm