Open AccessKorean, Chinese and Vietnamese Mobile Telecommunication Users’ Difference of Recognition about IMC Factors and Strategy for Finding an Overseas Market
Author(s) -
Chae-Kwan Lim,
ChaeHwan Kim,
Seong Ho Cheong,
Seung-Kwan Ryu
Publication year - 2009
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2009.13.1.123
Subject(s) - vietnamese , business , mobile telephony , advertising , telecommunications , computer science , mobile radio , linguistics , philosophy