Open AccessThe Application of Inoculation Theory to the Promotion Strategy for Resistance to Corporate Crisis
Author(s) -
이상경
Publication year - 2008
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2008.12.1.109
Subject(s) - resistance (ecology) , promotion (chess) , crisis communication , business , public relations , political science , ecology , politics , law , biology