Open AccessThe Influence of Brand Image Factor in Korean Broadcasting Channels on Brand Association and Channel Loyalty
Author(s) -
Soo-Bum Lee
Publication year - 2007
Publication title -
hongbohag yeon'gu/hongbohak yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2007.11.2.159
Subject(s) - advertising , association (psychology) , channel (broadcasting) , brand image , business , brand loyalty , broadcasting (networking) , loyalty , marketing , telecommunications , psychology , computer science , computer network , psychotherapist