Open AccessAn IMC Approach to Managing Customers and Building Customer Relationship for Motion Picture Customers
Author(s) -
김충현,
최서희
Publication year - 2007
Publication title -
journal of public relations
Language(s) - English
Resource type - Journals
eISSN - 2671-8227
pISSN - 1229-2869
DOI - 10.15814/jpr.2007.11.1.5
Subject(s) - business , marketing , motion picture , advertising , process management , computer science , computer vision
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