A Case Study on Proprietary Standard Success :Lessons from Strategic Approaches of Apple's iPhone
Author(s) -
정도범,
이희진,
Jooyoung Kwak
Publication year - 2013
Publication title -
the knowledge management society of korea
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2013.14.3.003
Subject(s) - business , marketing , advertising
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