Open AccessA Case Study on Proprietary Standard Success :Lessons from Strategic Approaches of Apple's iPhone
Author(s) -
Chung Do bum,
Jooyoung Kwak,
Heejin Lee
Publication year - 2013
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2013.14.3.003
Subject(s) - business , marketing , advertising