Open AccessThe Strategies of Manufacturers and Retailers for Customer Acquisition and Retention Using Scanner Panel Data
Author(s) -
Lee Seung Yon,
Jungmin Son
Publication year - 2011
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2011.12.3.005
Subject(s) - scanner , business , data retention , customer retention , panel data , marketing , industrial organization , computer science , econometrics , artificial intelligence , economics , computer security , service quality , service (business)