Open AccessInfluence of Advertising Attributions on Attitude toward Advertisement, Brand Attitude and Purchase intention: Emphasis on Hotel Web Advertisement
Author(s) -
Youn Mi Kim,
Han jinsoo
Publication year - 2011
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2011.12.1.001
Subject(s) - advertising , business , attribution , psychology , social psychology