Open AccessBrand Knowledge in China Market：The Effect of Hallyu and Marketing Mix Elements on Brand Equity
Author(s) -
GangOk Jung,
Seong-Goo Ji,
Xing Zhang
Publication year - 2009
Publication title -
the knowledge management society of korea
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2009.10.3.005
Subject(s) - brand equity , business , china , marketing , brand awareness , advertising , geography , archaeology
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