Open AccessBrand Knowledge in China Market：The Effect of Hallyu and Marketing Mix Elements on Brand Equity
Author(s) -
GangOk Jung,
Seong-Goo Ji,
Xing Zhang
Publication year - 2009
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2009.10.3.005
Subject(s) - brand equity , business , china , marketing , brand awareness , advertising , geography , archaeology