Open AccessAn Empirical Study Approach to Investigating Impact of 3D Avatars on Customer Trust and Purchase Intention：Second Life Environment
Author(s) -
Kun Chang Lee,
이근영,
Seong Wook Chae,
Young Wook Seo
Publication year - 2008
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2008.9.4.007
Subject(s) - customer engagement , empirical research , business , psychology , marketing , knowledge management , computer science , world wide web , social media , philosophy , epistemology