Open AccessAn Empirical Study Approach to Investigating Impact of 3D Avatars on Customer Trust and Purchase Intention：Second Life Environment
Author(s) -
Kun-Chang Lee,
채성욱,
서영욱,
이근영
Publication year - 2008
Publication title -
the knowledge management society of korea
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2008.9.4.007
Subject(s) - customer engagement , empirical research , business , psychology , marketing , knowledge management , computer science , world wide web , social media , philosophy , epistemology
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