Open AccessTowards Understanding the Value of a Loyal Customer in Electronic Commerce：An Expectation-Disconfirmation Theory
Author(s) -
Chulmo Koo,
Koh Chang E,
Dae-Yong Lee,
Lee Cheong-Ho
Publication year - 2008
Publication title -
ji'sig gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-9553
DOI - 10.15813/kmr.2008.9.2.007
Subject(s) - value (mathematics) , customer value , customer engagement , business , marketing , psychology , advertising , microeconomics , computer science , economics , social media , world wide web , profit (economics) , machine learning