Open AccessThe Influence of Ethical Intention and Involvement on Attitude toward Ad Appeal and Clients' Social Responsibility(CSR)
Author(s) -
ChulHo Kim
Publication year - 2011
Publication title -
gugmin yunri yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1225-0511
DOI - 10.15801/je.1.80.201103.317
Subject(s) - appeal , corporate social responsibility , social responsibility , psychology , social psychology , moral responsibility , public relations , business , political science , law