Open AccessAn Analysis on the Factors Affecting Green Product Purchasing Behavior with Regard to State-Action Orientation(SAO): - Focus on Chinese Urban Consumers -
Author(s) -
Yang You,
Hwang YunSeop
Publication year - 2014
Publication title -
tongsang jeongbo yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1598-7604
DOI - 10.15798/kaici.16.3.201406.331
Subject(s) - purchasing , action (physics) , orientation (vector space) , focus (optics) , product (mathematics) , business , regulatory focus theory , marketing , advertising , psychology , social psychology , mathematics , physics , geometry , quantum mechanics , creativity , optics