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Cooperative Extension Service Education in Fisheries in the United States
Author(s) -
Helfrich Louis A.,
Bromley Peter T.
Publication year - 1984
Publication title -
fisheries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.725
H-Index - 79
eISSN - 1548-8446
pISSN - 0363-2415
DOI - 10.1577/1548-8446(1984)009<0018:ceseif>2.0.co;2
Subject(s) - agency (philosophy) , service (business) , public relations , fish <actinopterygii> , business , control (management) , fishery , political science , marketing , sociology , management , biology , economics , social science
Public education programs, audiences, communication strategies, and characteristics of 16 Cooperative Extension Service fisheries specialists in 12 states were examined from responses to a mail/telephone survey. Fisheries specialists expended an average of 50% of their time on education related to fish production and about 25% each on education concerning aquatic pest control and general aquatic resources. Audiences served, in order of priority, were extension agents, landowners, fish farmers, general public, youth groups, university faculty and students, natural resource agency personnel, and citizen conservation organizations. Specialists relied heavily on telephone calls, letters, and extension publications, and used group meetings (conferences and workshops) to a lesser extent. Least used methods were the electronic media, magazine articles, and technical publications. Similarities in public education programs, audiences, and communication techniques used by specialists nationwide provided a framework for understanding how fisheries specialists served both the public and the profession.