Open AccessBook Review / What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn
Author(s) -
Madison Metsker-Galarza
Publication year - 2021
Publication title -
interdisciplinary journal of signage and wayfinding
Language(s) - English
Resource type - Journals
ISSN - 2470-9670
DOI - 10.15763/issn.2470-9670.2021.v5.i1.a85
Subject(s) - signage , gentrification , placemaking , appeal , sign (mathematics) , ethnography , public space , space (punctuation) , aesthetics , skyline , sociology , media studies , history , visual arts , geography , political science , architecture , linguistics , art , architectural engineering , civil engineering , engineering , anthropology , urban design , archaeology , law , mathematical analysis , philosophy , mathematics
Shonna Trinch and Edward Snajdr decipher signage in a way that will prevent you from looking at a sign in the same manner again. Their research is built on a series of site visits, observations, and ethnographic interviews and they posit that signage plays an important role in gentrification. As they explain it, signs effect public space; well designed and interesting signs are important attributes of placemaking, often part of a strategy for cities to reclaim their appeal.