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The medical profession and the media
Author(s) -
MelvilleBrown Amber
Publication year - 2008
Publication title -
the obstetrician and gynaecologist
Language(s) - English
Resource type - Journals
eISSN - 1744-4667
pISSN - 1467-2561
DOI - 10.1576/toag.10.4.244.27441
Subject(s) - medical profession , reputation , confidentiality , medical education , public relations , social media , media coverage , psychology , medicine , political science , sociology , media studies , law
• In a climate of public obsession with private lives, the medical profession represents a rich source of human‐interest stories. • Preparation is necessary when dealing with the media. • Engaging with the media as a medical expert can serve to educate the public and boost the reputation of both individual and profession.Learning objectives:• To gain practical guidance on how to deal with the media. • To understand ways in which engaging with the media can be detrimental to the medical profession. • To learn how to reduce the likelihood of damage from media involvement.Ethical issues:• What professional guidelines are there? • How do issues of patient confidentiality affect engagement with the media?Please cite this article as: Melville‐Brown A. The medical profession and the media. The Obstetrician & Gynaecologist 2008;10:244–250.