Open AccessAntecedents and consequences of cause related online brand community engagement
Author(s) -
Garima Garima,
Shivam Saxena
Publication year - 2015
Publication title -
international journal of commerce and business management
Language(s) - English
Resource type - Journals
eISSN - 0976-7940
pISSN - 0974-2646
DOI - 10.15740/has/ijcbm/8.2/251-258
Subject(s) - brand community , psychology , marketing , community engagement , customer engagement , business , public relations , advertising , sociology , political science , brand management , social media , law