Open AccessConvenience food buying behaviour of consumers in Coimbatore city
Author(s) -
D. Murugananthi,
S. D. Sivakumar
Publication year - 2014
Publication title -
international journal of commerce and business management
Language(s) - English
Resource type - Journals
eISSN - 0976-7940
pISSN - 0974-2646
DOI - 10.15740/has/ijcbm/7.2/238-242
Subject(s) - business , advertising , marketing , food science , chemistry