Open AccessThe Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
Author(s) -
Natalie Bragança Düsenberg,
Victor Manoel Cunha de Almeida,
João Guilherme Barbosa de Amorim
Publication year - 2016
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/edicaoesp.2016.1
Subject(s) - psychology , credibility , confirmatory factor analysis , advertising , test (biology) , exploratory factor analysis , structural equation modeling , social psychology , business , developmental psychology , political science , psychometrics , paleontology , statistics , mathematics , law , biology