Open Access“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
Author(s) -
Eduardo Mesquita,
Evandro Luiz Lopes,
Eliane Herrero
Publication year - 2022
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/bbr.2022.19.5.6.en
Subject(s) - ideology , polarization (electrochemistry) , alligator , psychology , advertising , social psychology , business , political science , ecology , biology , law , chemistry , politics