Open AccessThe effects of brand and online reviews on consumer trust and purchase intentions in developing countries: the case of the online travel agencies in Brazil
Author(s) -
Cláudia Rodrigues Maia,
Guilherme Lerch Lunardi,
Décio Bittencourt Dolci,
Edar da Silva Añaña
Publication year - 2022
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/bbr.2022.19.3.4
Subject(s) - business , marketing , advertising , tourism , e commerce , the internet , consumer behaviour , maturity (psychological) , psychology , developmental psychology , world wide web , political science , computer science , law