Open AccessCountry or Brand: What Matters to Younger Millennials?
Author(s) -
Sergio Garrido Moraes,
Vivian Iara Strehlau
Publication year - 2020
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/bbr.2020.17.3.2
Subject(s) - context (archaeology) , advertising , marketing , business , country of origin , brand awareness , brand management , consumer behaviour , brand names , geography , archaeology