Open AccessInternational or National Orientation: A Comparative Study of Mexican Franchisors
Author(s) -
Cesario Armando Flores Villanueva,
María del Carmen Gaytán Ramírez
Publication year - 2020
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/bbr.2020.17.2.2
Subject(s) - internationalization , franchise , agency (philosophy) , latin americans , business , principal–agent problem , sample (material) , market orientation , resource (disambiguation) , resource dependence theory , orientation (vector space) , marketing , industrial organization , political science , economics , international trade , management , sociology , finance , corporate governance , geometry , mathematics , computer network , social science , chemistry , chromatography , computer science , law