Open AccessAlignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Author(s) -
Maurilio Alves de Melo,
Rodrigo José Guerra Leone
Publication year - 2015
Publication title -
bbr. brazilian business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.176
H-Index - 4
ISSN - 1808-2386
DOI - 10.15728/bbr.2015.12.5.5
Subject(s) - cost leadership , competitive advantage , business , product differentiation , industrial organization , cost reduction , product (mathematics) , product cost management , marketing , new product development , product lifecycle , economics , microeconomics , geometry , mathematics , cournot competition