Open AccessThe Effects of the Brand Experience to the Smartphone User's Emotional Attachment to Brands : Focusing on the Moderating of Period of Use and the Meditation of Amount of Use, Variety of Use
Author(s) -
Kyung-Goo Yoon
Publication year - 2016
Publication title -
so'bija munje yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps.47.2.201608.1
Subject(s) - meditation , variety (cybernetics) , psychology , period (music) , advertising , business , computer science , art , aesthetics , geography , archaeology , artificial intelligence