Open AccessAnalysis of the effects of consumers' purchase behavior style and demonstrative characteristics on fraud word-of-mouth
Author(s) -
Kyungok Huh
Publication year - 2016
Publication title -
journal of consumer policy studies
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps.47.1.201604.91
Subject(s) - demonstrative , word of mouth , style (visual arts) , advertising , business , psychology , linguistics , art , literature , philosophy
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