The effects of consumer's purchase decision-making style on the consumer's reliability and acceptance for TV advertisement | Zendy

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The effects of consumer's purchase decision-making style on the consumer's reliability and acceptance for TV advertisement

Author(s) -

Kyungok Huh

Publication year - 2015

Publication title -

journal of consumer policy studies

Language(s) - English

Resource type - Journals

ISSN - 1738-9003

DOI - 10.15723/jcps.46.2.201508.1

Subject(s) - advertising , reliability (semiconductor) , business , style (visual arts) , art , power (physics) , physics , literature , quantum mechanics

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