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The effects of consumer's purchase decision-making style on the consumer's reliability and acceptance for TV advertisement
Author(s) -
Kyungok Huh
Publication year - 2015
Publication title -
so'bija munje yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps.46.2.201508.1
Subject(s) - advertising , reliability (semiconductor) , business , style (visual arts) , art , power (physics) , physics , literature , quantum mechanics

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