Open AccessThe Influence of Housewife Consumers’ Susceptibility to the Reference Group and Ethnocentrism on Willingness to Buy Foreign Products : Focusing on the Effects of Cognitive Dissonance
Author(s) -
황미진,
황용희,
Wan-Su Lee
Publication year - 2015
Publication title -
so'bija munje yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps.46.1.201504.89
Subject(s) - cognitive dissonance , housewife , ethnocentrism , cognition , business , psychology , consumer ethnocentrism , social psychology , advertising , marketing , sociology , gender studies , neuroscience