Open AccessThe Influence of Technology Acceptance Level and Materialistic Orientation on Individuals' Attitude toward Mobile Advertising
Author(s) -
Hyunjae Yu,
안창현
Publication year - 2011
Publication title -
so'bija munje yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps..40.201110.1
Subject(s) - materialism , advertising , orientation (vector space) , psychology , business , mathematics , philosophy , epistemology , geometry