Open AccessBehavioral Marketing by the Online Service Providers and Consumer Protection - Focusing on the consumer's personal information protection enactment -
Author(s) -
Sung Jai Choi
Publication year - 2009
Publication title -
so'bija munje yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1738-9003
DOI - 10.15723/jcps..35.200904.65
Subject(s) - business , consumer protection , marketing , service (business) , service provider , advertising , personally identifiable information , consumer information , internet privacy , computer security , commerce , computer science