Open AccessHow community-specific sponsorship of a traditional market creates brand equity: The interdependent relationship between POSCO and the Jukdo Market
Author(s) -
Hye-su Rha,
KwangKeun Lee
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.4.201112.51
Subject(s) - interdependence , business , brand equity , equity (law) , marketing , advertising , political science , law