A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity | Zendy

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A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity

Author(s) -

Mun-Seo Park,

Hyung Jun Kim,

이상윤

Publication year - 2011

Publication title -

journal of distribution science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.19

H-Index - 10

eISSN - 2093-7717

pISSN - 1738-3110

DOI - 10.15722/jds.9.3.201109.55

Subject(s) - purchasing , obesity , business , marketing , medicine , advertising

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