Open AccessA Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity
Author(s) -
Mun-Seo Park,
Sangyoun Lee,
김형준
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.3.201109.55
Subject(s) - purchasing , obesity , business , marketing , medicine , advertising