Open AccessA study on transferring the effects of brand reputation and level of service satisfaction of an offline channel company when it is expanding to an online distribution channel
Author(s) -
Hee-Joong) 황희중(Hwang,
Sun-Mi) 이선미(Lee
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.2.201106.31
Subject(s) - channel (broadcasting) , distribution (mathematics) , business , online and offline , reputation , service (business) , advertising , customer satisfaction , marketing , telecommunications , computer science , mathematics , sociology , mathematical analysis , social science , operating system