Open AccessThe Knowledge Transfer of Tesco UK into Korea,in Terms of Retailer Brand Development and Handling Processes
Author(s) -
Young-Sang Cho
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.2.201106.13
Subject(s) - business , marketing , brand strategy , advertising , knowledge transfer , brand management , industrial organization , knowledge management , computer science