Open AccessIndividual Brand Loyalty and the Self-Corporate Connection Induced by Corporate Associations
Author(s) -
Nak Hwan Choi,
박덕수
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.1.201103.5
Subject(s) - brand loyalty , business , connection (principal bundle) , corporate branding , loyalty , marketing , advertising , brand management , mathematics , geometry