Open AccessThe Impact of Price Discount on Perceived Value, Willingness to Buy, and Search Intentions according to the Level of Consumers' Involvement
Author(s) -
Nam Soo Yoon,
Jea-young Kim,
박영균
Publication year - 2011
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.9.1.201103.39
Subject(s) - willingness to pay , value (mathematics) , marketing , business , economics , microeconomics , advertising , mathematics , statistics