Open AccessMarure Market Sub-segmentation and Its Evaluation by the Degree of Homogeneity
Author(s) -
JongSup Bae
Publication year - 2010
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.8.3.201009.27
Subject(s) - homogeneity (statistics) , market segmentation , degree (music) , segmentation , econometrics , business , statistics , mathematics , computer science , artificial intelligence , marketing , physics , acoustics