Open AccessThe Impact of Country Image on the Chinese Consumers' Purchase Intention
Author(s) -
Shuail Su
Publication year - 2010
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.8.1.201003.43
Subject(s) - business , advertising , marketing , brand image