Open AccessA Study on Consumer Behavior Characteristic of Low Involvement Goods Purchasing
Author(s) -
Moon Jung Kim,
조윤기
Publication year - 2008
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.6.2.200812.81
Subject(s) - purchasing , business , consumer behaviour , marketing , advertising , commerce