Open AccessMulti-Mediation Effects of Personal Self-Congruity and Social SelfCongruity to Perceived Value and Brand Attitude on Chinese Airlines Customers
Author(s) -
Xuan-Wen Wu,
Moon-Hong Kim
Publication year - 2020
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.18.1.202001.35
Subject(s) - mediation , advertising , business , value (mathematics) , marketing , psychology , social psychology , sociology , mathematics , social science , statistics