Open AccessEffects of Green Self-Expressive Motive and Fit on Intent to Purchase Bundle Product with Green Premium
Author(s) -
Nak-Hwan Choi,
Quynh Nguyen,
Thanh-Hang Vu
Publication year - 2019
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.9.201909.57
Subject(s) - product (mathematics) , bundle , business , marketing , psychology , mathematics , materials science , geometry , composite material