Open AccessThe Moderating Effects of Cobranding Promotions between Brand Experience and Loyalty
Author(s) -
Youngseo Kwon
Publication year - 2019
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.17.9.201909.15
Subject(s) - brand loyalty , business , advertising , marketing , loyalty , brand management , brand awareness , brand experience , product management , new product development
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